CONTEXT
I played a pivotal role in developing the communication design for Zipi Relish, a product of Swiggy Labs. The idea of Zipi was to provide relief for Swiggy employees from the woes of waiting in long lines of cafeteria food stalls for their lunch. Zipi was one of a kind hot food vending machine that delivered fresh food quick. Given the new product offering, the marketing of it was inevitable and tent cards was the chosen route for it.
The campaign conceptualisation of the project was devised to outright communicate the value proposition of food that you can get fast, while also talking about it being hot & fresh too.