CONTEXT
In my role at Edureka, I led the development of performance marketing ads specifically designed for the T20 Cricket World Cup. This project was a comprehensive initiative aimed at leveraging the excitement and broad viewership of the cricket World Cup to promote Edureka’s courses. My responsibilities spanned from the initial ideation to the final execution of the ads, ensuring a cohesive and impactful campaign.
I initiated the project by brainstorming and developing creative ideas that would effectively integrate the cricket World Cup theme with Edureka’s educational offerings.
To enhance the appeal of the ads, I infused a strong cricket flavor into the messaging. This included using cricket analogies, references, and imagery that would captivate the audience’s attention and create a memorable connection between the sport and Edureka’s offerings.
I worked closely with the marketing team to identify and shortlist the courses that would be most relevant and attractive to our target audience during the World Cup. This involved analyzing course performance data, market trends, and audience preferences to make informed decisions.
To further incentivize potential learners, I helped design special cricket-themed offers and discounts. These offers were strategically crafted to appeal to the World Cup audience, making Edureka’s courses more enticing during the event.
Collaboration with the design team was crucial in bringing the vision to life. I coordinated with designers to develop visuals that complemented the cricket theme and enhanced the overall impact of the ads. This included selecting appropriate images, graphics, and layouts that aligned with the campaign’s message and aesthetic.
The campaign helped Edureka gain 15% new leads