CONTEXT
I had the opportunity to lead and collaborate on several emailer campaigns that served as pivotal communication tools for both internal stakeholders and external audiences. My role was multifaceted, focusing on crafting compelling content and ensuring seamless collaboration with designers to create visually appealing emailers that effectively conveyed our messages.
I was responsible for drafting engaging and informative content that aligned with the campaign objectives. Whether the goal was to announce company updates, promote new products or services, or communicate important events, the content was crafted to resonate with the target audience and drive engagement.
Working closely with designers, I provided creative direction to ensure that the visual elements complemented and enhanced the message conveyed in the content. This included selecting appropriate images, graphics, and layouts that aligned with the brand’s aesthetics and effectively captured recipients’ attention.
