CONTEXT
In my role at Swiggy, I was instrumental in creating brand pages for various brands featured on the Swiggy app. This comprehensive project involved several key stages, each of which required a meticulous approach to ensure that the brand pages were effective in conveying the unique positioning and value propositions of each brand.
The project began with conducting detailed vendor interviews. These interviews were essential for gaining a deep understanding of each brand’s unique positioning, values, and target audience. By engaging directly with brand representatives, I was able to gather valuable insights and nuanced information that would inform the subsequent stages of the project.
Based on the insights gathered from the vendor interviews, I crafted tailored communication for each brand. The goal was to create a voice that was authentic to each brand while also resonating with Swiggy’s diverse user base.
I worked on establishing a strategic messaging hierarchy to ensure that the most important information was presented prominently and effectively. This involved prioritizing key messages, structuring the content in a logical flow, and ensuring that the communication was clear and engaging. The messaging hierarchy was designed to guide the user through the brand story, from the brand’s unique selling points to detailed product or service information.
Collaboration with the design team was a critical aspect of this project. This involved coordinating on the layout, selecting appropriate visuals, and ensuring that the design elements aligned with the brand’s identity.
The final output was a seamless blend of thoughtful communication and striking design, aimed at enhancing user engagement and driving brand recognition.
