CONTEXT
In an increasingly competitive social media landscape, ShareChat users often struggle to fully utilize the platform’s creator tools. The lack of straightforward, educational resources leaves many content creators unaware of the features available to them, resulting in suboptimal content creation and reduced engagement. There was a clear need for concise, action-oriented instructional content to guide users in maximizing their use of ShareChat’s tools.
To address this issue, I collaborated closely with the product manager to fully understand ShareChat’s creator tools feature. My task was to write scripts for a series of instructional videos that would help users better utilize the platform’s creator tools, ultimately enhancing their content creation capabilities.
I ensured the scripts embodied the brand’s personality and conveyed its product promises effectively to the target audience.
Worked with a motion designer to develop an engaging storyboard that visually complemented the instructional content.
Participated in the selection of background music to enhance the video’s atmosphere, ensuring it resonated with and appealed to the target audience.